Americana: 125 years Good Housekeeping

Founded in 1885, Good Housekeeping magazine reaches 25 million readers each month. Balancing this rich heritage with a forward-looking attitude has made this publication a trade mark as one of the most enduring and respected American brands. Good Housekeeping celebrates 125 years of informing, entertaining and advocating for readers in 2010.

Read today by one in five American moms, Good Housekeeping has been the go-to resource for generations of women looking for practical strategies and solutions, with pages of time-saving tips; tasty recipes; stylish, affordable fashion and beauty; great advice on relationships and parenting; and valuable information on heath and wellness.

Consumer safety is a key element of the magazine’s DNA, thanks to the work of the scientists and engineers of the Good Housekeeping Research Institute, who evaluate products for the Good Housekeeping Seal, and now, the Green Good Housekeeping Seal, an environmental extension of the primary Seal designed to set a mainstream bar for consumers who want to live a greener lifestyle.

Americana: 11 facts about magazines

The power of print keeps growing strong - diferent but stronger with eBooks ahead
Go! Go! Go! 11 Facts About Magazines

1. Magazine readership has grown over the past five years.
(Source: MRI)

2. Average paid subscriptions reached nearly 300 million in 2009.
(Source: MPA estimates based on ABC first and second half 2009 data)

3. 4 out of 5 adults read magazines. (Source: MRI)

4. Magazines deliver more ad impressions than TV or Web in half-hour period. (Source: McPheters & Company)

5. Magazine readership in the 18 to 34 segment is growing.
(Source: MRI)

6. Since Facebook was founded, magazines gained more than one million young adult readers.
(Source: MRI)

7. The average reader spends 43 minutes reading each issue.
(Source: MRI)

8. Magazines are the No. 1 medium of engagement — across all dimensions measured. Simmons’ Multi-Media Engagement Study find magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including “trustworthy” and “inspirational.”
(Source: Simmons Multi-Media Engagement Study)

9. Magazines and magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet.
(Source: BIGresearch Simultaneous Media Usage Study)

10. Magazines outperform other media in driving positive shifts in purchase consideration/intent.
(Source: Dynamic Logic)

11. Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options.
(Source: BIGresearch Simultaneous Media Usage Study)

Americana: the power of print

The Power of Print. Clearly the US has contributed and given a lot to the innovation and over all industry. An advertising campaign hightlights this print medium that is so intertwined in our daily lives, as a common good apprearing at the newsstands seemingly out of nothing, yet with a strong bond to regular and irregular readers.

With support of the Magazine Publishers of America (MPA), the campaign targets advertisers, shareholders and industry influencers, and seeks to reshape the broader conversation about magazines, challenge misperceptions about the medium's relevancy and longevity, and reinforce magazines' important cultural role.

100% Art Direction. Henry Wolf

100% Art Direction. Henry Wolf was an Austrian-born American graphic designer, photographer and art director best known for his art direction of Esquire, Harper's Bazaar, and Show magazines in the 1950s and '60s.

100% Art Direction. Alexey Brodovitch

100% Art Direction. Alexey Brodovitch was a Russian-born photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1938 to 1958.

100% Art Direction. Herbert Bayer

100% Art Direction. Herbert Bayer was an Austrian graphic designer, painter, photographer, sculptor, Art Director, environmental & interior designer and Architect, was widely recognized as the last living member of the Bauhaus and was instrumental in the development of the Atlantic Richfield Company's corporate art collection.

100% Art Direction. Alexander Liberman

100% Art Direction. Alexander Semeonovitch Liberman was a Russian-American magazine editor, publisher, painter, photographer, and sculptor. Worked for French VU and extencively for Vogue. He held senior artistic positions during his 32 years at Condé Nast Publications.

100% Art Direction. Herbert Lubalin

100% Art Direction. Herbert Lubalin was a prominent American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde, and was responsible for the creative visual beauty of these publications. He designed a typeface, ITC Avant Garde, for the last of these; this distinctive font could be described as a post-modern interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s.