Americana: the power of print

The Power of Print. Clearly the US has contributed and given a lot to the innovation and over all industry. An advertising campaign hightlights this print medium that is so intertwined in our daily lives, as a common good apprearing at the newsstands seemingly out of nothing, yet with a strong bond to regular and irregular readers.

With support of the Magazine Publishers of America (MPA), the campaign targets advertisers, shareholders and industry influencers, and seeks to reshape the broader conversation about magazines, challenge misperceptions about the medium's relevancy and longevity, and reinforce magazines' important cultural role.