Americana: 11 facts about magazines

The power of print keeps growing strong - diferent but stronger with eBooks ahead
Go! Go! Go! 11 Facts About Magazines

1. Magazine readership has grown over the past five years.
(Source: MRI)

2. Average paid subscriptions reached nearly 300 million in 2009.
(Source: MPA estimates based on ABC first and second half 2009 data)

3. 4 out of 5 adults read magazines. (Source: MRI)

4. Magazines deliver more ad impressions than TV or Web in half-hour period. (Source: McPheters & Company)

5. Magazine readership in the 18 to 34 segment is growing.
(Source: MRI)

6. Since Facebook was founded, magazines gained more than one million young adult readers.
(Source: MRI)

7. The average reader spends 43 minutes reading each issue.
(Source: MRI)

8. Magazines are the No. 1 medium of engagement — across all dimensions measured. Simmons’ Multi-Media Engagement Study find magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including “trustworthy” and “inspirational.”
(Source: Simmons Multi-Media Engagement Study)

9. Magazines and magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet.
(Source: BIGresearch Simultaneous Media Usage Study)

10. Magazines outperform other media in driving positive shifts in purchase consideration/intent.
(Source: Dynamic Logic)

11. Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options.
(Source: BIGresearch Simultaneous Media Usage Study)